I was walking through a mega store yesterday and saw some mops on display. They had this scrubbing pad dealybobber in the middle. I guess that’s what caught my eye at first.
Then, I noticed an eMusic logo on the mop label. Interesting. I forget the catch phrase, but it was something like, “Rock while you mop!”. They’re giving away 50 free downloads with the purchase of the mop. Each label has a code on the back to redeem at eMusic.com.
I’m not sure how I feel about it. I understand it. It makes sense. It’s just not very exciting. Buy a mop and get some downloads?
This is the future, I suppose.
I am all about creative marketing. Shawn is the king of creative marketing. He could write a book about it.
I just don’t feel good about getting music from a mop label. T-shirts, shoes, a coffee cup, but not a mop.
They’re not aiming for me, though. They want to get the moms. They’ve probably bought a few. So, good for them.
Hey, I’ve got stuff on eMusic. Maybe they’ll check me out.
I just finished reading Ender’s Game, by Orson Scott Card. My friend Dave lent it to me (or did you give it to me, Dave?) the night of the first episode of the new BSG season. I’ve become one of those guys that has shows he’s got to watch. It’s pretty ridiculous. Fringe, Lost, Battlestar and The Office. Man, it looks worse when I list them all like that. Whatever. They are all awesome. Anyway…Ender’s Game. Incredible book. If you love Sci-fi you’ve got to read it. I can’t believe it took me so long. Here’s a summary. I’m not going to try, because I won’t do it justice.
I’ve been busy writing and recording for this year’s project – The Coward’s Choir. I’m not ready to reveal anything more yet, but you’ll get to see and hear some things soon. Hopefully, by March when I’m going out on tour. Dates should be up in the next couple weeks.